Genting Singapore shares (SGX: G13) closed Friday up 0.7% at S$0.73, trading between S$0.725 and S$0.735. The modest gain came as Resorts World Sentosa (RWS) prepares to roll out POP MART–themed installations and a pop-up store for the Lunar New Year, according to lifestyle site Shout.
The timing is strategic. Chinese New Year falls on Feb 17–18 in Singapore, a peak holiday period when integrated resorts compete aggressively for visitor traffic, hotel bookings, and consumer spending. RWS, Genting’s flagship integrated resort, combines a casino with hotels, attractions, and retail offerings, reinforcing its position among Singapore’s most recognized gaming and leisure destinations.
Nylon Singapore reported that the POP MART x Resorts World Sentosa showcase will run from Jan 16 to March 15. The campaign includes an interactive stamp trail across the resort and an exclusive pop-up store, giving Genting a non-gaming draw during the holiday season and the weeks that follow, when leisure demand can be uneven.
In a Jan 8 announcement, RWS said the activation will feature 12 POP MART characters across five themed zones, supported by 12 “passport” stations around the property. RWS CEO Lee Shi Ruh said the initiative aims to “spark joy, curiosity, and connection,” while POP MART’s Jeremy Lee described it as extending the brand “beyond collectibles and into real life.”
Singapore equities edged higher on Friday, with the Straits Times Index up 0.1% at 4,744.66 on trading volume of about S$1.5 billion, The Business Times reported. Regional markets advanced ahead of a potential U.S. Supreme Court ruling related to tariffs imposed by President Donald Trump.
RWS continues to compete directly with Las Vegas Sands’ Marina Bay Sands for tourism and gaming revenue. While promotional events can lift retail and attraction sales, they are typically not the main profit drivers for integrated resorts.
That said, increased foot traffic does not always translate cleanly into higher earnings. Casino win rates can be volatile, and high-roller activity can disappear as quickly as it emerges. For players looking beyond physical casinos, the Best Casinos in Singapore can help identify reliable platforms with secure gameplay and competitive bonuses.
Genting Singapore is scheduled to release its earnings on Feb 19, according to Investing.com. Investors will be watching whether the stock can break decisively above the low-70-cent range when the Singapore market reopens on Monday.
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